SOLO ADS THAT WORKS
One of the most important elements of Solo Ads is the quality of the list your email advertisement message goes to.
The effectiveness of solo ads depends on a few factors:
1) TARGETED LIST
Consider to target Niche, Profile characteristics. Geo location of subscribers. The better the match the better is response and chance your advertisement is a good fit to the recipients.
2) BEHAVIOR OF THE SUBSCRIBERS
Freebie seekers list may produce higher opt in rate on your page but no sales. Keeping them on your list is a complete waste of your time.
Buyer lists is the best list that money can possibly buy. Buyer lists are filled with leads that have recently purchased a product or service from the owner of the list that you send your email advertisement to. Therefore these subscribers are much more likely of repeating buying behavior and continue spend money for your offers.
Sending emails through this type of list is an expensive route to take, and may not be a good idea to jump into if you are going into paid solo advertising for your first time.